Is a video format similar to MP4. The difference between the formats is their developers and protection. Apple company, has developed a format that has provided DRM-lock for M4V. Video files in this format are downloaded from iTunes.
Is a media data format created by Apple. Named 'Quicktime' and is opened by a program with the same name. This format contains several tracks, each of which can store audio, video or text. Supported by a large number of encodings and in a single file, each element can use its own codec.