Is a video format similar to MP4. The difference between the formats is their developers and protection. Apple company, has developed a format that has provided DRM-lock for M4V. Video files in this format are downloaded from iTunes.
GIF is a format for the exchange of images. It is a popular format graphics. Capable of storing compressed data without loss of quality in the format of not more than 256 colors. GIF format was developed in 1987 (GIF87a) by company CompuServe for transferring raster images over networks. In 1989, the format has been modified (GIF89a), have been added support transparency and animation.