Is a video format similar to MP4. The difference between the formats is their developers and protection. Apple company, has developed a format that has provided DRM-lock for M4V. Video files in this format are downloaded from iTunes.
this format was originally intended for voice compression and is able to change the bit rates of encoded audio data. AMR is actively used for encoding and decoding voice while its being transmitted over network channels. The format allows one to consider network capacity and adapt it to channel loads. Due to this, the voice quality is practically undiminished.