this format is free, which apparently is one of the reasons for its popularity. The used codecs supports variable bit rates (as a default), and .ogg files usually play back easily on all platforms. All things being equal, the sound quality exceeds that of mp3 somewhat.
this format was originally intended for voice compression and is able to change the bit rates of encoded audio data. AMR is actively used for encoding and decoding voice while its being transmitted over network channels. The format allows one to consider network capacity and adapt it to channel loads. Due to this, the voice quality is practically undiminished.