this is a new format that supports lossless and loss compression quality for images on the Internet. The Google Company developed this format specifically to do work online as quickly and conveniently as possible. The main advantage is that its file size is small compared to other image formats, but similar in image quality.
JPG extension was assigned to the image files. Many photos and web graphics are saved in JPG. In order to compress many bitmaps are saved in .jpg, that makes it easier to transfer and download these files on the Internet. JPG format based on the 24-bit color palette, the higher the level of compression applied to create the file JPG, the greater the decompression effect on image quality.