Is a media data format created by Apple. Named 'Quicktime' and is opened by a program with the same name. This format contains several tracks, each of which can store audio, video or text. Supported by a large number of encodings and in a single file, each element can use its own codec.
this format was originally intended for voice compression and is able to change the bit rates of encoded audio data. AMR is actively used for encoding and decoding voice while its being transmitted over network channels. The format allows one to consider network capacity and adapt it to channel loads. Due to this, the voice quality is practically undiminished.