Is a media data format created by Apple. Named 'Quicktime' and is opened by a program with the same name. This format contains several tracks, each of which can store audio, video or text. Supported by a large number of encodings and in a single file, each element can use its own codec.
This format was originally created as an alternative to mp3. The idea was to achieve a small file size with better sound quality. The first versions weren’t quite successful, but with the development of AAC, it became possible to store sound with less loss of quality, and with the same file sizes as that of mp3.