Is a the most popular media container format on phones without the support of 3G, which is currently somewhat outdated. Its main advantage is a compactness. Video data here gets stored in h.263 or MPEG-4 formats. AAAC-LC or AMR-NB are available for audio.
This format was originally created as an alternative to mp3. The idea was to achieve a small file size with better sound quality. The first versions weren’t quite successful, but with the development of AAC, it became possible to store sound with less loss of quality, and with the same file sizes as that of mp3.