Is a the most popular media container format on phones without the support of 3G, which is currently somewhat outdated. Its main advantage is a compactness. Video data here gets stored in h.263 or MPEG-4 formats. AAAC-LC or AMR-NB are available for audio.
GIF is a format for the exchange of images. It is a popular format graphics. Capable of storing compressed data without loss of quality in the format of not more than 256 colors. GIF format was developed in 1987 (GIF87a) by company CompuServe for transferring raster images over networks. In 1989, the format has been modified (GIF89a), have been added support transparency and animation.