Is a new media container format from Google. Based on video codecs line VP8(9). Its main task is a replacing the old standard MPEG-4. The format is supported by all browsers and is integrated in Adobe Flash technology. For audio codec Vorbis is used; for subtitles and metadata is a the Matroska container.
This format was originally created as an alternative to mp3. The idea was to achieve a small file size with better sound quality. The first versions weren’t quite successful, but with the development of AAC, it became possible to store sound with less loss of quality, and with the same file sizes as that of mp3.