Is a video format similar to MP4. The difference between the formats is their developers and protection. Apple company, has developed a format that has provided DRM-lock for M4V. Video files in this format are downloaded from iTunes.
this is a lossless-format (and encoding algorithm) for Apple platforms. M4A is widely used in iPod players and as a component in QuickTime media-players. The m4a codecs decoder is found in open sources - this allows third party users to open files in that format.