Is a video format similar to MP4. The difference between the formats is their developers and protection. Apple company, has developed a format that has provided DRM-lock for M4V. Video files in this format are downloaded from iTunes.
this is a proprietary format developed by Microsoft. Users have noticed low error resilience: sometimes insignificant damage to the file can cause the file not to play. Besides this, the closed format hampers its proliferation outside of Windows platforms.