MP4 to M4V Converter

Convert MP4 to Apple M4V video format online

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Settings

The codec to encode the video track. Codec "Without reencoding" copies the video stream from the input file into output without re-encoding if possible.
Set output AVC (H.264) encoding profile. The older the target device, the "lower" profile you should set. More info can be found on the wiki.
Set output AVC (H.264) profile level. Leaving this setting in "Auto" will calculate the correct level and is the best choice in most cases. More info can be found on the wiki.

mp4

MP4 (MPEG-4 Part 14) is the most widely used multimedia container format in the world, standardized by the Moving Picture Experts Group as part of the MPEG-4 specification in 2003. Built on the ISO base media file format (MPEG-4 Part 12), which itself drew from the Apple QuickTime container, MP4 uses a hierarchical atom/box structure that can encapsulate virtually any type of media data. The container most commonly packages H.264 or H.265 video with AAC audio, though it also supports a wide range of alternative codecs including AV1, VP9, MPEG-4 Visual, AC-3, and ALAC. The design supports advanced features such as streaming hints for progressive download and adaptive streaming, chapter markers, multiple audio and subtitle tracks, metadata tags, and embedded thumbnail images. A standardized structure and broad codec support have made MP4 the default choice for online video platforms, mobile devices, digital cameras, and operating system media libraries. HTML5 video with H.264 in MP4 is supported by every major web browser, establishing the combination as the universal baseline for web video delivery. Efficient packaging overhead, combined with the compression capabilities of modern codecs it carries, enables high-quality video distribution at practical file sizes across bandwidth-constrained networks and storage-limited devices.
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m4v

M4V is a video container format developed by Apple Inc. and introduced alongside the iTunes Video Store in October 2005. Technically, M4V is nearly identical to the standard MP4 format (MPEG-4 Part 14), with the primary distinction being optional FairPlay DRM protection applied to purchased content from the iTunes Store. Unprotected M4V files are fully compatible with any player that handles MP4, as the underlying container structure and codec support are the same. The format typically contains H.264 video and AAC audio, supporting resolutions up to 4K and features like chapter markers, subtitle tracks, and metadata tags for title, artwork, and ratings. Apple chose the M4V extension to distinguish iTunes content from generic MP4 files, primarily so that DRM-protected purchases would be recognized by the Apple ecosystem of devices and software. M4V files play natively on macOS, iOS, iPadOS, and Apple TV, and unprotected versions work seamlessly in most major media players across all platforms. The format gained significant traction as the iTunes Store became a dominant platform for purchasing and renting digital movies and TV shows. Compatibility with the broader MP4 ecosystem means that video and audio streams within DRM-free M4V files can be processed by virtually any modern editing or transcoding tool without conversion.
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Apple Optimized Video

M4V integrates with iTunes and Apple TV natively. Converting your MP4 to M4V ensures smooth syncing across all Apple devices.

Speedy Conversion

MP4 and M4V share the same codec foundation. Conversion is fast because minimal re-encoding is required for the format switch.

Cross-Apple Playback

M4V plays on iPhone, iPad, Mac, and Apple TV without additional apps. One format covers the entire Apple ecosystem.

How to convert MP4 to M4V

1

Select or drag&drop MP4 video to convert it to the M4V format from your computer, iPhone or Android. Moreover, it is possible to choose it from your Google Drive or Dropbox account.

2

Now your video is uploaded and you can start the MP4 to M4V conversion. If it is needed, change the output format to one of the 37 video formats supported. After that, you can add more videos for batch conversion.

3

If you want, you can customize such settings as resolution, quality, aspect ratio and others by clicking the gear icon. Apply them to all the video files if necessary and click the button "Convert" to process.

4

Once your video is converted and edited, you can download it to your Mac, PC or another device. If necessary, save the file to your Dropbox or Google Drive account.

About formats

MP4 (MPEG-4 Part 14) is the most widely used multimedia container format in the world, standardized by the Moving Picture Experts Group as part of the MPEG-4 specification in 2003. Built on the ISO base media file format (MPEG-4 Part 12), which itself drew from the Apple QuickTime container, MP4 uses a hierarchical atom/box structure that can encapsulate virtually any type of media data. The container most commonly packages H.264 or H.265 video with AAC audio, though it also supports a wide range of alternative codecs including AV1, VP9, MPEG-4 Visual, AC-3, and ALAC. The design supports advanced features such as streaming hints for progressive download and adaptive streaming, chapter markers, multiple audio and subtitle tracks, metadata tags, and embedded thumbnail images. A standardized structure and broad codec support have made MP4 the default choice for online video platforms, mobile devices, digital cameras, and operating system media libraries. HTML5 video with H.264 in MP4 is supported by every major web browser, establishing the combination as the universal baseline for web video delivery. Efficient packaging overhead, combined with the compression capabilities of modern codecs it carries, enables high-quality video distribution at practical file sizes across bandwidth-constrained networks and storage-limited devices.
Initial release: 2003
M4V is a video container format developed by Apple Inc. and introduced alongside the iTunes Video Store in October 2005. Technically, M4V is nearly identical to the standard MP4 format (MPEG-4 Part 14), with the primary distinction being optional FairPlay DRM protection applied to purchased content from the iTunes Store. Unprotected M4V files are fully compatible with any player that handles MP4, as the underlying container structure and codec support are the same. The format typically contains H.264 video and AAC audio, supporting resolutions up to 4K and features like chapter markers, subtitle tracks, and metadata tags for title, artwork, and ratings. Apple chose the M4V extension to distinguish iTunes content from generic MP4 files, primarily so that DRM-protected purchases would be recognized by the Apple ecosystem of devices and software. M4V files play natively on macOS, iOS, iPadOS, and Apple TV, and unprotected versions work seamlessly in most major media players across all platforms. The format gained significant traction as the iTunes Store became a dominant platform for purchasing and renting digital movies and TV shows. Compatibility with the broader MP4 ecosystem means that video and audio streams within DRM-free M4V files can be processed by virtually any modern editing or transcoding tool without conversion.
Developer: Apple Inc.
Initial release: October 2005

Frequently Asked Questions

Why convert MP4 to M4V?

M4V is Apple's video format for iTunes and the Apple ecosystem. Converting ensures your video syncs properly with iTunes, Apple TV, and iOS media libraries.

How do I play M4V files?

iTunes, Apple TV app, QuickTime, and VLC all play M4V files natively. Any Apple device handles M4V without additional software.

Is M4V different from MP4?

Technically very similar — M4V is essentially MP4 with Apple-specific metadata handling. The key difference is tighter integration with Apple services.

Can I batch convert MP4 to M4V?

Upload multiple MP4 files and convert them all to M4V simultaneously. Each file processes independently on our servers.

Will video quality be preserved?

Yes — since M4V uses the same underlying codecs as MP4, converting between them preserves quality without re-encoding losses.

Does M4V support subtitles?

M4V supports embedded subtitle tracks, chapter markers, and multiple audio channels — features well-supported across Apple devices.

MP4 to M4V Quality Rating

4.7 (9,557 votes)
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