is a format developed by the International Digital Publishing Forum. It is characterized by the XML- and XHTM-based optional use of CSS styling. The main feature of this format is the use of reflowable text (word wrap) which makes it possible to adapt the image to different device displays. The ePub file is a zip-archive with an .epub extension.
GIF is a format for the exchange of images. It is a popular format graphics. Capable of storing compressed data without loss of quality in the format of not more than 256 colors. GIF format was developed in 1987 (GIF87a) by company CompuServe for transferring raster images over networks. In 1989, the format has been modified (GIF89a), have been added support transparency and animation.