The format is designed for Kodak cameras to store uncompressed RAW images in their original form without auto color and white balance correction. The file has a TIFF-structure that allows you to edit the color temperature and exposure of the finished image without losing information and quality, which is something that cannot be done with JPEG format images.
this is a new format that supports lossless and loss compression quality for images on the Internet. The Google Company developed this format specifically to do work online as quickly and conveniently as possible. The main advantage is that its file size is small compared to other image formats, but similar in image quality.