is a format used in the MobiPocket Reader software on desktop and mobile platforms. Books in this format can have .prc and .mobi file extensions. MOBI was originally based on the PalmDOC format; adding HTML tags made it possible to create a high-compression version which compresses data to a high degree. There are a number of formatting restrictions – the text cannot be indented, and inserted tables and images cannot be formatted.
this is a new format that supports lossless and loss compression quality for images on the Internet. The Google Company developed this format specifically to do work online as quickly and conveniently as possible. The main advantage is that its file size is small compared to other image formats, but similar in image quality.