High Efficiency Video Coding (HEVC), also known as H.265 and MPEG-H Part 2, is a video compression standard, one of several potential successors to the widely used AVC (H.264 or MPEG-4 Part 10).
Is a video format similar to MP4. The difference between the formats is their developers and protection. Apple company, has developed a format that has provided DRM-lock for M4V. Video files in this format are downloaded from iTunes.